Techniques That Create Ethos: Introduction

George P. Landow

From Chapter Five, "Ethos, or the Appeal to Credibility"

Introduction

Ethos in Ficgtion and Nonfiction

Ethos in the Fiction of Eliot and Trollope

Convergences

Techniques that Create Ethos: Introduction

Autobiographical Reference and Ethos

Montaigne's Intimacy with the Reader and the Sage's Ethos

Admissions of Strength and Weakness

Joan Didion (1)

Joan Didion (2)

Norman Mailer

Note: [External Link] indicates a link to material not in the original print version.

Many of the techniques at which we have already looked contribute to the sage's creation of ethos. First of all, brilliant interpretations, particularly of apparently inappropriate materials, work to transfer the audience's allegiance to the sage. His primary claim, that he is an unusually perceptive and reliable interpreter, obviously lends itself to creating such credibility because it directs the audience's attention to the center of his enterprise, and when he can substantiate that claim by revealing unexpected significance in contemporary phenomena, he has won a major part of the battle. Likewise, his word-painting, definition, and creation of effective symbolical grotesques all function to make his pronouncements more credible.

Yet another means of creating ethos far more effective with Victorian than with modern readers, appears in the range of bible echoes, allusion, and patterns of Scripture that characterize many works of the Victorian sage. Such use of biblical texts and standard interpretations of them, particularly in terms of [External Link] types, color much Victorian nonfiction, providing imagery, argument, and allusion.

Carlyle, Arnold, and Ruskin all make extensive use of such complex echoes of Scripture. In fact, as Susan Hardy Aiken has demonstrated, even unbelievers like John Stuart Mill employed biblical patterns for rhetorical effect. Such allusions to the Bible and to the interpretive traditions by which it was commonly understood play a role in virtually all the sage's other techniques. They appear, for example, throughout various portions of prophetic pattern, especially in the sage's announcement of his interpretative project and in his visionary close, both of which frequently employ allusions to prophetic texts.

Furthermore, although not all symbolical grotesques can accommodate scriptural allusions, those of Carlyle, who often alludes to the brazen serpent and the pillars of cloud and fire, often make elaborate, witty use of them. For example, in constructing a symbolical grotesque from the never-built monument that provides the subject of [External Link] "Hudson's Statue," rings many changes on the central conceit that modern worship commercial success is a poison from which we can be saved only having the subject of our faith held up before us (as was the brass image of the serpent in Numbers 21:8). Finally, the use of tone and technique drawn from contemporary sermons, like the frequent citation of Scripture and commonplace scriptural exegetics, struck just the right note for many portions of the Victorian audience. Carlylean zeal, like that of Ruskin and Thoreau, proved effective here, as on occasion did Arnoldian urbanity.


Victorian Web Genre and Mode Next contents

Print version published 1986;
web version last modified 28 March 2000, Karlskrona, Sweden

lished 1986;
web version last modified 28 March 2000, Karlskrona, Sweden